Cases

CHALLENGE
The objective was to assess INTERFARMA’S reputation as a 30-year industry representative of foreign and domestic companies and researchers responsible for healthcare innovations in Brazil. Its members represent at least half of Brazil’s pharmaceutical market over the past 10 years, as well as 50% of its revenues.

SOLUTION
We conducted a reputation survey with in-depth interviews of 62 stakeholders INTERFARMA had selected, including high-level government officials, members of Congress, former ministers, regulators, journalists, researchers and physicians. Given the sensitive nature of the issue and the interviewees’ status, the project had an exclusive secretary responsible for scheduling interviews and qualified researchers from Fundamento Analyses based out of São Paulo and Brasília.

IMPACT
The information we obtained was presented in an in-depth analytical report; this allowed INTERFARMA to assess the results of its communication and positioning strategies in recent years and represented an important starting point for plans being developed by the new management team that was then taking over.

CHALLENGE
The goal was to assess the presence and influence of three agricultural myths about pesticides running in the Brazilian media and involving specialist local outlets

SOLUTION
Based on a comparative media exposure analysis, which involves identifying, classifying and evaluating more than 1500 articles reporting on the three myths and which were published during the period Andef had requested by outlets it believed was significant. The criteria the analytical report took into account included media presence, favorability and influencers.

IMPACT
The results we used as the basis for Andef’s communication plans, not only to correct any mistakes still being perpetuated, but also to build a closer relationship with favorable stakeholders and achieve its industry reputation and relationship objectives.

CHALLENGE
We were tasked with developing specialized content covering the principal data from the company’s animal sector to create a point of reference for members, journalists and the general public.

SOLUTION
We provided an industry overview based on research and analysis and a compilation of data from a number of sources, including proprietary Comac studies. The final report was presented in a publication specially designed by Fundamento Studio so the data was easy to read and locate.

IMPACT
Widely distributed in the media and to members and the general public via the organization’s community channels, the publication is a benchmark for anyone looking for reliable and organized data on the company’s animal sector in Brazil.

CHALLENGE
We were asked to assess Brazilian opinion leaders’ views of innovation and intellectual property

SOLUTION
We conducted a qualitative survey which included in-depth interviews with 17 specialists among the most influential experts in Brazil.

IMPACT
The results were presented as an analytical report providing strategic insights for a global study linked to publication of the UN Secretary-General's High-Level Panel for Access to Medicines.

CHALLENGE
To assess what business stakeholders knew about the reputation, work and importance of government relations professionals.

SOLUTION
We conducted qualitative research involving 71 in-depth interviews with high-level executives from major companies.

IMPACT
The results were presented in an analytical report providing insights about the role played by government relations specialists which were widely reported by the media, helping position the organization as a source of important sector-related content.

CHALLENGE
The client was looking to identify and expand its relationships with Nongovernmental Organizations, assessing their potential interest in partnering with The Gardener Institute, an organization the company had created to support social sustainability projects.

SOLUTION
We mapped the stakeholders involved and identified 50 NGOs in the four areas The Gardener Institute selected: Animal protection/adoption, proper waste disposal and recycling, water resources (pollution and drinking water availability) and citizenship (community initiatives, empowerment and self-esteem, community improvement and professional opportunities for youth).

IMPACT
The final results helped Skala choose partners with a greater affinity in each particular area to support projects that have a truly positive impact on society.