Axis Communications
Press service
CONTEXT
Position Axis Communications as a go-to source for Brazilian media—reinforcing its global market leadership and driving visibility for product launches.
STRATEGY
Mapped spokespeople and their areas of expertise to proactively offer as sources to the media.
Localized international product-launch releases into Brazil-relevant story angles by vertical.
Wrote thought-leadership pieces on trends and challenges in public security.
RESULTS
24 interviews granted. 82 pieces of content produced and 14 bylined articles. Advertising Value Equivalent (AVE) of approximately BRL 2.7 billion. Estimated audience reach of 85+ million people nationwide.
Press Releases
articles
interviews
people
CASES RELACIONADOS
Multigrain
Create, launch, and promote Mitsui & Co.’s new brand for a non-GMO grain production program, certified for sustainability across the production process.