Connecting brands. Connecting people.

Fundamento Grupo de Comunicação is a pioneer for integrating performance, digital authority and corporate reputation in a single agency. We have highly specialized squads dedicated to providing the most effective solutions to improve your company’s marketing and communication results.


Fundamento Grupo de Comunicação

We have highly specialized squads dedicated to providing the most effective solutions to improve your company’s marketing and communication results.




Active clients


National and

About us

Founded in 1990 by Marta Dourado, Fundamento emerged with a strong culture of innovation and has carried out memorable work, such as the strategy to consolidate the Star Wars brand and the launch of Cialis in Brazil. In 2024, Fernanda Dabori joined the agency, strengthening a team of multidisciplinary talents, able to offer modern, sophisticated and creative marketing and communication solutions.

Awards received

Reputation and Performance

When you choose Fundamento, you get creative and effective solutions to build relationships, enhance the reputation and improve the performance of companies and brands.

Our success with clients is based on our own concept and methodology, founded on the principles of Agile. We focus on clients’ business objectives to define concrete goals and achieve measurable results, using OKRs as a guide.


Always willing to help with our needs, Fundamento was and is an important part of Braile's modernization and growth. It's been a successful partnership for 2 years and we have many more to come!

Carla Danielian
Marketing Analyst

At Mölnlycke, we understand ourselves in a competitive and ever-changing market, which is why we recognize the crucial importance of effective and assertive communication. It is for these reasons that we greatly value partners like Fundamento, who throughout our partnership have managed to build an excellent relationship, aligned with our purposes, values and objectives. We sincerely thank you for your continued collaboration and mutual support.

Fernando Buffulin
Latam Marketing Manager at Mölnlycke Brazil

For us at the Maria Cecília Souto Vidigal Foundation, it is very important that our suppliers are connected to the cause of early childhood. And Fundamento is not only connected, it is at the forefront of one of our main objectives, which is to strengthen society's understanding of the impact of early childhood experiences. Having a rigorous, committed and sensitive agency makes all the difference in communicating a cause that transforms the lives of our children and, consequently, society as a whole.

Paula Perim
Communications Director at the Maria Cecília Souto Vidigal Foundation

We have already had the opportunity to work with Fundamento on different projects, some of which are still ongoing.
The Fundamento team has been professional, agile and proactive, dedicated to the partnership and committed to the results. The experience has been very positive!

Patrícia B. de Carvalho
IFC Communications Officer - Brazil, Chile, Paraguay and Uruguay

Gilead and Fundamento have been working together for years, and our partnership and cohesion in the way we work, exchange of ideas, commitment and mutual respect have brought tangible results for both sides.
Here, we have had strong and constant media penetration, with the dissemination of valuable materials that generate awareness and credibility for the company. Another important line of joint work is special projects, which also give us a lot of satisfaction. Our relationship of trust is something I'm very proud of.

Marília Casseb
Director of External Affairs at Gilead Sciences Brazil

How can your brand gain a foothold in the minds and hearts of your target audience?