Building reputation through relationships
For more than 30 years we have been dedicated to promoting meaningful interactions between our clients and their stakeholders, ensuring that every conversation contributes to building long-term corporate value and reputation.
Our team of experts is highly experienced in regulated and complex sectors to help brands and organizations achieve their business objectives and manage reputational risks and crises.
Portfolio
Services
Media Relations and Influencers
- Press relations
- Press events
- Thought Leadership
Risk and Crisis Management
- Risk mapping and contingency plans
- Internal crisis manual
- Training and simulations
Institutional and Internal Communication
- Corporate image audit
- Stakeholders relationship programs
- Social media
- Corporate social networks
- Speaking opportunities
- Climate surveys and opinion polls
- Engagement campaigns
- Integration programs
- Leadership training
Government Relations
- Public policy analysis
- Designing scenarios and trends
- Stakeholder mapping
- Advocacy
- Relations with authorities and public officials
- Public opinion campaigns
Investor Relations
- IPO, M&A
- Relations with analysts and investors
- Bank and financial market relations
- Road shows
- Integrated reports
- Drafting relevant facts
ESG Communication
- Risk mapping
- Mapping corporate values
- Codes of conduct
- Internal training
- Internal engagement campaigns
- Multidisciplinary working groups
- Internal ombudsman
Learn more about our solutions from Fundamento Marketing, Fundamento Analysis and Fundamento Studio.
Fundamento Grupo de Comunicação
Fundamento Grupo de Comunicação is a pioneer in the for integrating performance, digital authority and corporate reputation in a single agency.
Our team is made up of multidisciplinary talents and specialized brands: Marketing, PR, Analysis and Studio.
With a strong innovative culture, we have developed our own methodology, based on Agile principles. We focus on our clients’ business objectives in order to set concrete goals and measurable results, using OKRs as a guide.
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more than
Experts
more than
Active clients
more than
Awards
National and
International
Measurable results with automation and dashboards
At Fundamento RP we set clear objectives with measurable parameters to accurately assess the impact of our communication strategies. We use exclusive methodologies and tools with customized dashboards to track results and gain valuable insights for our clients.
Our monitoring of press and social media exposure covers more than 1.2 million sources. This allows for a detailed analysis of corporate reputation, using artificial intelligence to classify sentiment and assess the impact of communication actions on more than 15 different variables.
Get to know our work
Axis Communications
Position Axis Communications as a go-to source for Brazilian media—reinforcing its global market leadership and driving visibility for product launches.
Multigrain
Create, launch, and promote Mitsui & Co.’s new brand for a non-GMO grain production program, certified for sustainability across the production process.
Blog
Influence Marketing, learn the necessary points to build a good strategy
The marketing world is increasingly adopting the strategy of working with digital influencers, thanks to the significant reach these content creators have on social networks. However, this...
The Relevance of Audiovisual Content in Marketing Strategies
In recent years, videos have become the public's favorite format. It's no wonder, then, that many marketing strategies are adhering to the principle that “a picture is worth a thousand words”....
Agile methodology: a great ally in communication and marketing management
The Agile Methodology has come to revolutionize business management, bringing with it innovation and efficiency. While some sectors have already adopted it as their darling, others are still...
Testimonials
Always willing to help with our needs, Fundamento was and is an important part of Braile's modernization and growth. It's been a successful partnership for 2 years and we have many more to come!
Carla Danielian
Marketing Analyst
At Mölnlycke, we understand ourselves in a competitive and ever-changing market, which is why we recognize the crucial importance of effective and assertive communication. It is for these reasons that we greatly value partners like Fundamento, who throughout our partnership have managed to build an excellent relationship, aligned with our purposes, values and objectives. We sincerely thank you for your continued collaboration and mutual support.
Fernando Buffulin
Latam Marketing Manager at Mölnlycke Brazil
For us at the Maria Cecília Souto Vidigal Foundation, it is very important that our suppliers are connected to the cause of early childhood. And Fundamento is not only connected, it is at the forefront of one of our main objectives, which is to strengthen society's understanding of the impact of early childhood experiences. Having a rigorous, committed and sensitive agency makes all the difference in communicating a cause that transforms the lives of our children and, consequently, society as a whole.
Paula Perim
Communications Director at the Maria Cecília Souto Vidigal Foundation
We have already had the opportunity to work with Fundamento on different projects, some of which are still ongoing.
The Fundamento team has been professional, agile and proactive, dedicated to the partnership and committed to the results. The experience has been very positive!
Patrícia B. de Carvalho
IFC Communications Officer - Brazil, Chile, Paraguay and Uruguay
Gilead and Fundamento have been working together for years, and our partnership and cohesion in the way we work, exchange of ideas, commitment and mutual respect have brought tangible results for both sides.
Here, we have had strong and constant media penetration, with the dissemination of valuable materials that generate awareness and credibility for the company. Another important line of joint work is special projects, which also give us a lot of satisfaction. Our relationship of trust is something I'm very proud of.
Marília Casseb
Director of External Affairs at Gilead Sciences Brazil