LATAM CASE STUDY | PHARMACEUTICAL INDUSTRY
Integrated Communications and Marketing for a Japanese Pharmaceutical Company
An integrated PR and digital marketing strategy supported participant recruitment for an infectious disease clinical trial across Latin America.
Context
A Japanese pharmaceutical company was conducting a global Phase 3 clinical trial to evaluate an investigational treatment at clinical trial sites in more than three Latin American countries, as part of its international clinical development program.
Treatment needed to begin within 72 hours of symptom onset. This narrow window required rapid, coordinated outreach to raise awareness of the trial and connect potential participants with clinical trial sites while they could still meet the eligibility criteria.
The objective was to establish multiple communication touchpoints to support participant recruitment across the participating markets.
Participants enrolled
Social media views
Media placements
Media reach
Fundamento's Approach
Fundamento coordinated an integrated communications and marketing strategy tailored to the cultural context of each country.
The approach combined the development and distribution of informational materials, country-specific media relations, geo-targeted digital advertising campaigns, and engagement with clinical trial sites, hospitals, and clinics.
Impact
The pharmaceutical company exceeded its regional recruitment target despite the narrow enrollment window for the clinical trial.
Working across multiple countries allowed outreach efforts to be tailored to local contexts, connecting potential participants with clinical trial sites and supporting the conduct of the study across Latin America.