Reputation and Performance
Fundamento Grupo de Comunicação exists to create meaningful dialogues and experiences between brands, people and organizations, working to build sustainable relationships based on mutuality. In this way, we add value to both our clients and society.
Awards Received
Fundamento Grupo de Comunicação
Fundamento Grupo de Comunicação is a pioneer in the market for integrating performance, digital authority and corporate reputation in a single agency.
Our team is made up of multidisciplinary talents and specialized brands: Marketing, PR, Analysis and Studio.
With a strong innovative culture, we have developed our own methodology, based on Agile principles. We focus on our clients’ business objectives to set concrete goals and measurable results, using OKRs as a guid
more than
Experts
more than
Active Clients
more than
Awards National and International
Portfolio
Our brands
We have 9,3 average NPS among our clients
Our methodology guarantees a high level of satisfaction among our clients, attested by an average NPS (Net Promoter Score) of 9.3! We are committed to constant innovation and entrepreneurship in order to positively impact the market and society.
We have developed a unique work process that integrates Agile management methodologies with a strategy based on the 3C’s vision: Consistency in Planning, Creativity in Strategy and Control in Execution.
Where we are
Fundamento is a Brazilian company with global vision and operations. In Brazil and all Latin America, we have a network of partners that allows us to implement projects in all countries throughout the region.
Internationally, Fundamento is present in all continents, as we are a founding partner of Baird’s CMC and an affiliate of Grayling and Citigate Dewe Rogerson.
Our Purpose
Fundamento Grupo de Comunicação exists to create dialogues and experiences between brands, people and organizations, working to build sustainable relationships based on mutuality. In this way, we add value to our clients and also to society.
Our Vision
Over the years, we have developed a work process based on what we call the 3C’s vision. It’s a combination of technical quality and continuous follow-up, which brings our approval rating to over 90% among our clients.
Our values
MAKING A DIFFERENCE
Our main commitment is to our clients’ success. This is the goal of the communication projects we plan and execute.
INNOVATE AND UNDERTAKE
We are constantly renewing ourselves in search of better quality and greater efficiency. Daring is not a path free of stumbles, but it does hold many achievements.
COOPERATE
We work in multidisciplinary teams. We promote an environment of interaction between our employees, clients and partners.
PRESERVING ETHICS
In all our relationships, ethics take precedence over any other interests.
Special projects
Our 30-year journey
We have retraced the stories of clients and employees who have marked Fundamento’s 30 years of success. Since the 1990s, a diverse team of dedicated professionals has helped us achieve the level of reliability we have today.
We have served clients from different segments, exchanging experiences based on our purposes, values and technical vision. Throughout our history, we have enjoyed enriching and healthy partnerships that have boosted our growth.
On the trail of COP 28
Recent extreme weather events have reinforced the importance of discussing Brazil’s role in global environmental commitments. The term ESG (Environmental, Social, and Governance) has gained prominence, but how are companies really engaging with this issue? This question motivated Fundamento Análises to carry out the unprecedented survey “On the Trail of COP 28”.
This exclusive initiative sought to understand how companies based in Brazil are responding to the urgent demands of sustainability in their operations and, in particular, whether they intend to take part in the debates at the Conference of the Parties (COP 28) in Dubai.
The “Na Trilha da COP 28” survey is yet another Fundamento Análises initiative that contributes to promoting transparency and corporate responsibility.
Depositions
Always willing to help with our needs, Fundamento was and is an important part of Braile's modernization and growth. It's been a successful partnership for 2 years and we have many more to come!
Carla Danielian
Marketing Analyst
At Mölnlycke, we understand ourselves in a competitive and ever-changing market, which is why we recognize the crucial importance of effective and assertive communication. It is for these reasons that we greatly value partners like Fundamento, who throughout our partnership have managed to build an excellent relationship, aligned with our purposes, values and objectives. We sincerely thank you for your continued collaboration and mutual support.
Fernando Buffulin
Latam Marketing Manager at Mölnlycke Brazil
For us at the Maria Cecília Souto Vidigal Foundation, it is very important that our suppliers are connected to the cause of early childhood. And Fundamento is not only connected, it is at the forefront of one of our main objectives, which is to strengthen society's understanding of the impact of early childhood experiences. Having a rigorous, committed and sensitive agency makes all the difference in communicating a cause that transforms the lives of our children and, consequently, society as a whole.
Paula Perim
Communications Director at the Maria Cecília Souto Vidigal Foundation
We have already had the opportunity to work with Fundamento on different projects, some of which are still ongoing.
The Fundamento team has been professional, agile and proactive, dedicated to the partnership and committed to the results. The experience has been very positive!
Patrícia B. de Carvalho
IFC Communications Officer - Brazil, Chile, Paraguay and Uruguay
Gilead and Fundamento have been working together for years, and our partnership and cohesion in the way we work, exchange of ideas, commitment and mutual respect have brought tangible results for both sides.
Here, we have had strong and constant media penetration, with the dissemination of valuable materials that generate awareness and credibility for the company. Another important line of joint work is special projects, which also give us a lot of satisfaction. Our relationship of trust is something I'm very proud of.
Marília Casseb
Director of External Affairs at Gilead Sciences Brazil