In recent years, videos have become the public’s favorite format. It’s no wonder, then, that many marketing strategies are adhering to the principle that “a picture is worth a thousand words”. Although this trend is not new, we have seen a significant increase in the prevalence of this online content in companies’ communication strategies. After all, users’ preference for videos is remarkable.
The human brain processes videos 60,000 times faster than words, which contributes to this preference. What’s more, video is a format that makes it possible to generate greater empathy and connection on the part of the recipient of the content. After all, the viewer has the opportunity to visualize the characters and even become emotionally involved with them.
The public loves it and so do we!
A HubSpot study revealed that 78% of participants watch online videos weekly and 55% watch them daily. The survey also highlighted other significant statistics: 79% of respondents prefer to watch a video about a product of interest rather than read about it. In addition, 91% of consumers indicated that they had already watched an explanatory video about a specific product or service.
Although a video alone does not guarantee success, it can be enhanced with effective storytelling. Composed of images, characters, narration and soundtrack, it can weave an engaging narrative, opening up a universe of opportunities for creating exceptional content. Due to its flexible format, it is able to reach many people, who can watch the content in a variety of situations or places where reading may not be an option.
It’s one of the most popular formats in advertising and marketing
It is clear that the use of videos is effective at all stages of the sales funnel. According to a study carried out by InfoBase, an impressive 87% of the marketing professionals interviewed said that videos increase the visibility of websites. A further 83% claim that this strategy contributes significantly to lead generation. In addition, 81% agree that videos increase the time users spend on a page. In short, 80% of respondents say that videos are a powerful tool for boosting a company’s sales.
Even Google recognizes the importance of video content, giving it priority and promoting it to the top positions in search results. According to Koozai, approximately 12% of the public who watch a video ad end up being converted.
And you can’t resist!
Even avid readers tend to opt for a video that has all the information they need. After all, it’s a more direct way of solving a problem or making a decision. It’s no coincidence that 70% of people are more likely to remember a corporate website when they watch a video on it. When it comes to emails, which are usually text-based, the likelihood of clicks doubles if there is an embedded video.
Your brand can be seen more on the internet
If your goal is to increase sales, videos are the perfect strategy! According to a HubSpot survey, the results indicated that 54% of participants want to watch videos of the brands and companies they support. This means that incorporating this format into your marketing plan is an effective way of attracting and keeping more customers.
Shall we talk about social networks?
Audiovisual communication, in its versatility, can be distributed across a variety of channels, including websites – which can host welcome videos, explanatory videos, among others – and social networks such as Facebook and Instagram, both in feeds and stories. A survey carried out by BreadnBeyond, and published in Brazil by K2, highlighted some notable trends. Check them out:
- Video campaigns on LinkedIn have a viewing rate of 82%.
- On Instagram, 75% of users said they had already bought products after watching video ads.
Different ways to success!
The use of videos can generate greater authority and engagement with the brand, as well as various other benefits. It’s worth considering the various types of video that can be used to enhance a brand’s marketing strategy. After all, there are countless options available. Explanatory videos, testimonials, educational videos, video cases, live videos, institutional videos. And we can use various image capture techniques, such as chromakey and virtual scenery, 2D and 3D animation, specific formats for social networks, such as trend videos, among many others.
The theme and format of the video will be determined by your brand’s needs and the marketing team’s suggestions. In this case, it’s important to have a competent team to guide you along the most effective path. The possibilities are endless and can be used to present your company, explain a product or provide guidance on your market.
So don’t waste any time! Contact us and let’s define together the most effective strategy to increase your sales or strengthen your brand. In addition to our team of specialists, we have an Audiovisual Studio equipped to meet your needs. Schedule a conversation with us now.
