by Fundamento Marketing | Apr 25, 2024 | Analytics, Blog, Marketing, RP, Studio
A Metodologia Ágil veio para revolucionar a gestão empresarial, trazendo consigo inovação e eficiência. Enquanto alguns setores já a adotaram como queridinha, outros ainda estão descobrindo suas vantagens. Essas práticas estão conquistando cada vez mais espaço no...
by Rodolfo Vasco | Dec 5, 2023 | Analytics, Blog
A Fundamento Análises realizou uma pesquisa inédita: “Na Trilha da COP 28”. Essa iniciativa exclusiva buscou entender como as empresas sediadas no Brasil estavam respondendo às demandas urgentes de sustentabilidade em suas operações e, em especial, se pretendiam participar de alguma forma dos debates da Conferência das Partes (COP 28) em Dubai.
by Fundamento Marketing | Oct 24, 2023 | Analytics, Blog
The United Nations Conference on Environment and Development, known as Rio 92, was a historic landmark that brought together representatives from 179 countries in Rio de Janeiro in 1992. At the event, an ambitious global agenda was established to address environmental challenges that affect the world.
by Fundamento Marketing | Jan 6, 2022 | Analytics, Blog
Somewhere between 9.7 and 14.2 million dollars. According to a survey by Gartner, this is the annual loss that companies record for making decisions based on inconsistent data. In addition to the amount often invested in suppliers who are poorly qualified or...
by Fundamento Marketing | Dec 2, 2021 | Analytics, Blog
Former US President Bill Clinton once said: “'The most powerful people in the world are the members of a focus group”, or, in free translation, “the most powerful people in the world are the participants of a focus group”. The phrase, uttered...
by Fundamento Marketing | Nov 12, 2021 | Analytics, Blog
On the one hand, the Ministry of Economy registered a record number of 1.4 million companies opened in Brazil between May and August this year. On the other hand, IBGE points out that 48% of companies close their activities within three years. The difference between launching and achieving...