On the one hand, journalists are pressured by the search for an ideal story for their vehicle. On the other, advisors who need to publish news about clients in the media. The pressure on both sides can be alleviated by a feature that is already a trend in programming, marketing and much more: GPT Chat.
A robot that proposes to resolve any doubt by briefly explaining the problem is a topic that has been growing in specialized technology forums. Launched in November, Chat GPT reads and explains codes in different languages, writes essays for different topics and even prototypes products. Machine learning is what keeps the answers updated and improves the tool – with each new question, the robot consults its database and returns the desired solution in text form.
Areas such as SEO, programming and social media are producing content and taking advantage of many of Chat GPT's features. But can less objective and more conceptual areas, such as public relations and press relations, benefit from this solution? The answer is yes. Check out:
Release experience
Content personalization is the key to improving user experiences, a concept that also applies to the relationship between journalist and advisor. An exclusive story gains greater credibility with the news portal and is better aligned with good SEO practices, increasing the chances of publication. However, the pressure of routine takes up time for many consultants, and counting on the support of technology can be a way to personalize content. How about revisiting an old release with new data and ask Chat GPT if it can help you rewrite? Or, perhaps, ask about opportunities for trending topics applied to your client’s theme? An article can become a note and a piece of news can become a reporting script, if it is feasible to do so.
O follow-up is one of the most recommended services by Fundamento customers, as the techniques tested and used throughout our more than 30 years of experience give us high credibility with many media outlets. To maintain the quality of this service, consulting the chat also facilitates the discovery of new portals and blogs, relationship with influencers and the correct approach methodology to ensure that the agenda is sent to the right vehicle, at the right time.
Breaking creative blocks
Thinking about different developments for the same subject can be an exhausting and time-consuming activity, but talking to a chatbot about topics is a simple way to find new references. Innovation is not just inventing something new, but offering solutions to old problems. Talking is a golden rule for those who work in communication, but in the rush of everyday life, a brainstorm it could involve a brain and a robot. The paths to the solution vary according to the topic, but one thing is certain: whatever the topic, Chat GPT will have something to tell you about it. Test and ask, but remember: plagiarism is a crime that violates intellectual rights, and when it comes to GPT Chat, all text must be properly referenced or only serve for the search for inspiration. By the way, excerpts from this text were consulted in GPT Chat, by OpenAI – accessed on 01/23.
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